A complete list of anti-aging skin care stores

[Suitable for community stores/light and familiar style at affordable prices]

Anti-Aging Studio, Chu Yan Club, Time Slow Skin Institute, Freezing Age Research Club, Light-up Skin Encounter, Face Not Aging Office, Light Oxygen Anti-Aging Studio

[Cinema style suitable for high-end business districts/high customer unit prices]

Platinum Anti-Aging Center, Yueshi Skin Research, Hedijia Anti-Aging Aesthetics, Ningshi Beauty Center, Gilded Age Rejuvenation Space, Shiyan Anti-Aging Customization

[Subdivision suitable for vertical projects of certain types]

Collagen Research Institute, Contour Aesthetics Center, V-Face Laboratory, Light Wrinkle Repair Station, Photoaging Repair Center, Young Face Management Agency

[Like the new Chinese style with national trend style]

Zhuyan Pavilion, Taoyan Preface, Yurong Skin Age Management, Shiqing Skin Nourishment Hall, Jinyan Anti-Aging, Moisturizing Nourishing Hall

To be honest, when I was helping 7 anti-aging stores make preliminary preparations, I saw too many bosses making mistakes in naming. The points everyone struggled with were actually quite the same: Do you want traffic or quality?

There is actually no standard answer to this matter. The two groups of bosses who have done well have completely different ideas. I know a girl who was born in 1997. She works in an office building in Binjiang, Hangzhou. She specializes in anti-aging services for white-collar workers aged 25 to 30 years old. When she first came up with the name, she insisted on calling it "Facial Depression First Aid Station." Her logic is very practical: Nowadays, everyone scrolls through three pages in one second on their mobile phone. If the name does not directly point out the pain points, who has time to click in to see what your project is?

But Sister Zhang, who has been in the beauty industry for 12 years, completely disagrees with this idea. Her store is located in a high-end community in Gubei, Shanghai. The average customer price is 3,500+. The customers are all high-income women over 35 years old. The name of her store is "Yueshi Jiyan", which sounds stable and does not have too fancy words. She told me that this kind of customer base is most annoying to Internet celebrities who have a buzzy name. If your name is too exaggerated, people will think you are unreliable, and you may run away after only two months of working. The name should be more stable, and it will be dignified when old customers bring new customers. On the contrary, it will be easier to gain customers.

Oh, by the way, there is another big pitfall that I must remind you not to use absolute words such as "ageless", "special effects" and "permanent". There was a boss who insisted on naming it "Eternal Age Myth Anti-Aging Hall", and the business license was immediately revoked. The door and promotional leaflets that were made in the early stage were all in vain, and he lost a small 20,000 yuan. Don’t use the homophones of big names, such as “Lancome Anti-Aging Station” or “La Mer Skin Care Center”, which can range from hundreds of thousands of compensation for infringement to direct closure of the business. It’s really unnecessary.

Someone also asked me if I should include the word "anti-aging" in the name of the store? This also depends on your main customer acquisition channels. If you mainly engage in public domain traffic and rely on Dianping and Douyin to gain customers, then it is best to add that your home will appear in the list when users search for "anti-aging." Otherwise, no matter how literary your name is, "Moonlight Restaurant", who would know that you are engaged in anti-aging? If you mainly do referrals from regular customers and private domain traffic accounts for more than 80%, then you don’t need to bring it at all, leaving enough room to expand the category later. If you want to do more medical beauty or body care in the future, you don’t need to change the name or store again.

I usually ask three questions before naming a client: Where is it located? What is the main age group of customers? Do you want to expand your business in the future? For example, if you open a business near a university town and serve as an anti-aging clinic for students aged 20-25, it would be particularly appropriate to call it "Chu Yan Club" or "Frozen Age Station". Young people will feel friendly and have no sense of distance, and they will not think that your home is too expensive to enter. ； If it is opened in the core business district of CBD and is a business with 30+ high-income white-collar workers, it would be just right to call it "Light Picking Skin Encounter" or "Contour Aesthetics Museum". It is not low-key but professional enough and will not look too cheap. ； If you are doing high-end private clothing, and the customers are all millionaires, then go directly to the high-end route, add some quality words or transliteration words, such as "Hedijia" and "Boyan", and the grade will rise as soon as the name is given.

Anyway, there is really no standard answer to the matter of naming. The business model that suits you is the best. If you are not sure what name is suitable for you, please leave your store location and customer group positioning in the comment area. I will help you when I am free.

Oh yes, finally, I will add a few niche names that have recently been released and have not been used much. Those who don’t want to be confused can take them: Shijia Anti-Aging, Jisukan, Yanxu, Qingling Boshuo, Shuguang Jiyan.