Chronic disease management slogan

Currently, there is no unified standardized slogan that applies to all people and all scenarios in the field of chronic disease management. The truly effective core principle is "understand, remember, and do it." The ultimate goal of all slogans is to improve behavior, rather than pursuing neat confrontation and good-sounding communication.

I talked to several teachers from the School of Public Health before, and they felt that a unified slogan is the most efficient way to spread. After all, the number of patients with chronic diseases in my country is almost 300 million. If there is a slogan that can be used nationwide, whether it is painting walls or making public service advertisements, the cost can be kept to a minimum. This is how the "Shut up your mouth and move forward" was launched a few years ago, which indeed gave many people the concept of chronic disease prevention and control for the first time. But the problem is that they are too uniform. Just like Aunt Zhang, whom I met in the community before. She has diabetes and lower limb lesions, and it hurts even if she takes two steps. How do you ask her to open her legs? Anyone would think that this slogan means standing up and talking without back pain.

Director Li of the Department of Endocrinology, who I often follow up, never says empty words to patients. The "exclusive slogan" he sets for each patient is posted on the first page of the medical record. For Uncle Wang, who can't live without soy sauce every day, he writes: "One day." "Eat Zhou Sauce Pork once, and hold up to three chopsticks at a time." What he wrote to Aunt Chen, who loves square dancing, is "After dancing, feel the pulse for 120 seconds, and the blood sugar is so stable that there is no need to test." Don't tell me, the compliance of the patients under his care is 20% higher than the average in the same department.

Some people also say that making slogans is just formalism. A friend who worked on an Internet chronic disease platform complained to me. They were doing operational activities last year. The opening screen and pop-up windows were all "Chronic disease prevention and control, start with me." In the end, less than 1% of users clicked in to participate, and the backstage comments were all "Said but not said." But an old community in Hangzhou where I stayed didn't think so. The year before last, they organized elderly people with high blood pressure to make up their own jingles. Finally, they picked out three sentences: "Get up and sit three seconds slower in the morning, take antihypertensive medicines on time, and touch less pickles and salty goods." They posted it on the access control of the unit building. Six months later, community statistics showed that the compliance rate for high blood pressure control increased from 62% to 79%. Do you think this is useful?

When I helped collect slogans for that community last year, I received more than 200 submissions, 90% of which were based on the actual experience of the patients themselves. Uncle Zhou, a man with COPD, submitted a post titled "Wearing a mask when going out in winter, and climbing stairs to rest is useless." It was eventually printed on the warm scarves distributed by the community to patients with COPD. That winter, the number of emergency department visits for acute COPD attacks in the community was nearly 30% less than the previous year. On the contrary, several versions of the neat slogans written by experts before, such as "Everyone participates in the management of chronic diseases, and everyone benefits from a healthy life." were printed and posted for less than a week, and they were torn off by uncles and aunts and used as pads.

In fact, in the final analysis, the slogan of chronic disease management does not need any lofty expression. The antithetical phrases you come up with while sitting in the office are not as practical as going to sit with the uncle and aunt on a bench in the community for two hours and listening to them talk about their daily tips for disease control. If there really is a universal slogan, it would probably be "Don't be pretentious, it only counts if it's useful." Don't you think so?