Respiratory disease promotion slogan

Aiming at the pain points of the crowd, posting the right usage scenarios, and explaining the actual benefits and harms are at least 10 times more effective than the empty "personal protection" message.

Last year, during the epidemic prevention and control of influenza A and syncytial virus, I helped to make publicity materials at the grassroots level. The slogans printed at the beginning were all clichés such as "scientific prevention and control of respiratory diseases, and protection of people's health." They were posted on the community bulletin board for half a month. I asked ten people who went downstairs to buy groceries, nine of them said they didn't pay attention, and one thought it was anti-fraud propaganda. Later, we made a batch of temporary changes. We posted on the door of the community units "Wear a mask when going out and avoid queuing at the hospital." We posted on the doors of day care classes and kindergartens "Don't gather in groups when picking up babies, and children will rub their mouths and noses to avoid getting sick." With these two sentences, the number of upper respiratory tract infection visits in community outpatient clinics dropped by nearly 20% after a week. Don't you think it's weird?

In fact, there have always been different voices within the CDC on the style of propaganda slogans: some teachers who do epidemiological research feel that it must be rigorous, and standard expressions such as "respiratory droplet transmission" and "aerosol transmission" must be clearly stated to avoid misleading the public; there are also public health doctors who have been working at the grassroots level for many years. I personally feel that there is nothing wrong with both of these statements, and they should be used in different situations.

For example, when promoting middle schools and high schools, no one will read the standard slogans you put up. We previously changed the slogans in the corridors of the middle schools under our jurisdiction: "Wear a mask if you have a cold, otherwise you can't afford to suspend the whole class and resume classes." Later, when walking between classes, I saw many students with fevers actively wearing masks. Before, it was useless for you to say "pay attention to protection" ten times. The post posted to the faculty and staff office was more practical: "Open more windows in the classroom for ventilation, which is less troublesome and less irritating than spraying disinfectant every day." Many head teachers even took the initiative to copy this sentence in the class group.

Oh, by the way, slogans aimed at office workers must also address their pain points. Last year, we posted a slogan on the elevator rooms of several industrial parks in our area that read, "Wear a mask in the confined space of the elevator, and don't spread the cold to colleagues who have to deal with Party A." Many workers took pictures and posted them on WeChat, saying that this slogan was more effective than the boss's reminder message.

However, not all scenes must follow a down-to-earth approach. For example, in hospital respiratory clinics, professional bulletin boards at the Centers for Disease Control and Prevention, and corporate occupational health training materials, the slogans must be rigorous enough, such as "Patients over 50 years old and with chronic respiratory diseases are recommended to be vaccinated every year." Influenza vaccine and pneumococcal vaccine every 5 years can reduce the risk of severe illness. "Tuberculosis is a legal Class B infectious disease. If you have cough and sputum for more than 2 weeks, please see a doctor in time." If you use too colloquial content in this situation, it will make everyone feel unprofessional and your credibility will be compromised.

Last week I went to the convenience food market downstairs of my home and saw a crooked handwritten sign posted at the entrance: "Wear a mask before entering, and the stall owner will dare to wipe you off if you cough twice." I stood there and watched for five minutes. Among the ten or so people who entered, eight of them had masks in their pockets, but they took the initiative to take them out and put them on.

Look, there is no perfect slogan to promote respiratory diseases. It can make people stop and take a look, and make people willing to do a little more protection after reading it. This is the best slogan.