The name of the online meeting on nutrition for the elderly

3 programs can be used directly. The professional session for medical staff and nutritionists is called "2024 Sarcopenia Nutritional Intervention Frontier Progress Closed Session" - this is a ready-made option that our team ran for 3 years and conducted 42 online sessions on elderly nutrition of different scales. The attendance rate and retention rate are more than 30% higher than the common name.

When I first stepped into the trap, I didn’t believe in evil. I felt that the name of the meeting must be formal and rigorous. The first community science popularization meeting was the "Senior Nutrition and Health Science Popularization Meeting". In the end, we enlisted the help of the neighborhood committee to mobilize and only 27 people came. Most of them left the live broadcast room within 10 minutes. The comments in the background were all "I thought it was selling health care products" and "The name is boring." Later, the nutrition department teachers at the tertiary hospitals we cooperated with also argued with me, saying that these fancy names were not academic. The last online interpretation meeting they led was called the "Interpretation Meeting on the Dietary Guidelines for the Elderly in China 2022". In the end, 80% of the people who signed up were industry practitioners, and they wanted to reach the elderly audience. One did not come, but in the end it was a compromise plan: use the official name for official academic materials and medical promotion, and change the publicity port for the elderly in the community to "The Doctor Says: Eat Bones to Stay Strong and No Cramps". At the end of the show, more than 1,200 people over the age of 60 came in, and many of them brought their old friends with them.

In fact, the industry is now divided into two groups on this matter: one group insists on unified and standardized naming, and uses official names regardless of the audience. They feel that "down-to-earth" names dissolve the professionalism of the nutrition subject, and can even be easily confused with Yeluzi Conference, which sells health care products.； The other group is people like us who are engaged in implementation. They believe that the name is essentially a traffic portal, and the target audience must be able to understand at a glance, "This will have something to do with me, and I will get the benefits." There is no need to hold it back. After doing so many events myself, I feel that there is no need to choose either/or. A two-track system is very good. For filing and academic exchanges, use formal names, and for external publicity, it is enough to adjust according to the audience.

In fact, it is best to give ordinary elderly people a name that focuses on the few points they care about most: less illness, no trouble for their children, strong legs, sound sleep, and don't make them weak. Last year, I did a salt control science popularization for the community. I changed the name to "10 Tips to Eat Right and Less Worry for Your Children." The attendance rate reached 92%. After the show, there were many old people in the comment area asking when the next show would be held. The only thing to avoid is a pitfall: Never use words like "longevity code" and "health-preserving magic formula". Nowadays, the elderly are very smart. When they hear it, they think they are selling fake medicine. Last time, a friend made his own idea of ​​"longevity elixir is on your dining table", which was directly reported by the community aunt. We even went to the neighborhood committee to explain it for a long time.

If it's a meeting for practitioners, just put "what ready-made things you can get" directly in the name. I used to provide nutritional care training for the disabled elderly for nursing staff in nursing homes. It was originally called "Nutritional Nursing Skills Training for the Elderly" and only more than 70 people signed up. Later it was changed to "3 Nutritional Combination Skills for Feeding Disabled Elderly without Choking". The number of registrations exceeded 200 on the same day. Many caregivers specially changed their shifts to attend, just to find practical methods that can be used. No one cares whether your name is fancy or not.

The professional field is even simpler. Either put the core information or the name of the expert. If you can add credits, just put the credits at the top. Last year, a diabetes nutrition intervention meeting in cooperation with a certain society was directly called "New Progress in Nutritional Intervention for Elderly Diabetes (Category I Credit: 2 Points)." The registration channel attracted more than 1,200 people within 3 days of opening, which was four times higher than the number of registrations for previous meetings of the same type without credit points. If there is exclusive content behind closed doors, just show the content directly, such as "Professor Yu Kang's Team of Xiehe: Practical Dismantling Meeting of Elderly Malnutrition Screening Tools", which is much better than empty "summit forums" and "industry summits".

Oh, by the way, I forgot to mention a special case. If you are holding a communication meeting for old users of nutritional products for the elderly, do not use the words "product", "recommendation" and "sales". Last year, we tried a meeting called "Eating and Tea Party for Old Guys", where everyone sat down to talk about daily eating problems while talking about product adaptation points. The final conversion rate was 40% higher than that of "product promotion" - after all, the elderly are tired of being pushed, and they are more willing to listen when they sit down and engage in daily activities.