Anti-Aging Skin Care Copywriting

Let’s get straight to the conclusion: Ordinary people don’t have to follow the trend and spend six figures to buy theater packages and pile up tables with lady’s creams for daily anti-aging. As long as they grasp the three points of “prepare sunscreen early + choose 1-2 core anti-aging ingredients that suit your skin type + accept that fine lines after the age of 30 are normal physiological phenomena”, they will be able to see obvious signs of aging 3-5 years later than peers of the same age, and the cost-effectiveness will not easily ruin the face.

I have been doing product reviews in beauty institutions for 6 years, and I have seen too many girls with a monthly income of 8,000 yuan who dare to spend 7,000 yuan to buy anti-aging essences. In the end, they become silent and complain that the products are useless. In fact, it is not the fault of the products. It is because most people think about anti-aging too complicatedly. Some fans have asked me before if I want to buy the anti-aging essence that claims to "rejuvenate wrinkles in 7 days and rejuvenate in 10 days." I directly advised her not to touch it. Any product that says this is either added with hormones or false advertising. If the research and development team really has this effect, they will have won the Nobel Prize, and they will get hundreds of dollars to sell it to you.

The three most controversial schools in anti-aging circles are actually all reasonable. It all depends on your own situation.

Many ingredients stick to "apply anti-aging YYDS", which is really applicable to young people who are just showing the first signs of aging. For example, when you are around 25 years old, you only have false dry lines at the end of your eyes and your cheeks don’t feel as plump as before. You can choose a low-concentration A-alcohol and use it every other day. After establishing a tolerance, you can see that the dry lines are faded in three months. My best friend used to use 0.5% high-concentration A-alcohol to blast the skin for half a month, and then switched to 0.1% entry-level model to use a repair cream. Now her face is so tender that she can squeeze out water. It doesn’t matter if you have sensitive skin that cannot handle alcohol A. You can choose botulinum toxin-like peptides such as acetyl hexapeptide-8, or Boseine (if you don’t have enough budget, just look for hydroxypropyl tetrahydropyrantriol as an alternative, the concentration is enough and the effect will not be much different). Although the effect is slower, it is gentle and can be used even in the stage of acne. Of course, to be honest, smear-based ingredients can only affect the dermis layer at most. If you have already developed wrinkles and the skin is loose and falling off, no matter how much essence you apply, it will be useless.

Therefore, there are also many medical aestheticians who claim that "anti-aging is an IQ tax, and only medical aesthetics can truly resist aging." I half agree and half disagree with this statement. For example, if you already have obvious nasolabial folds, forehead wrinkles, or even blurred jaw lines, the lifting effect of Thermage and Ultrasonic Cannon cannot be matched by no matter how much essence you apply. Hyaluronic acid can also fill in depressions, and photorejuvenation and brightening can also have immediate results. But there are really many pitfalls here. Last year, my former colleague went to a small studio for an ultrasound. The doctor did the wrong level, and it took more than half a year to recover from the dent in his cheek. Moreover, medical beauty is not a once-and-for-all. Thermage does it once a year for tens of thousands of yuan each time. It also requires a lot of effort to maintain it. It is suitable for people with sufficient budget, able to accept the recovery period, and people who already have obvious signs of aging. There is really no need for students or young people who have just started to work.

There is also a wave of health-preserving trends that say, "No skin care products are needed for anti-aging. Getting enough sleep and being less angry is better than anything else." Some time ago, I stayed up late for a week in a row to catch up on a project. I used the most expensive anti-aging essence, but my face still looked like I was five years older. After I adjusted my schedule and slept 8 hours a day, my face suddenly returned in less than half a month. I personally tested that this is not nonsense. But if you stay up late every day, don’t wear sunscreen and let ultraviolet rays expose you, no matter how healthy your living habits are, you can’t stop photoaging. I went to the beach last summer and wore a wide-brimmed hat and a mask the whole time.

Don’t be fooled by others who say “anti-aging should start at the age of 18”. Before the age of 20, the skin’s own collagen production capacity is strong enough. All you need to do is protect yourself from sunscreen and moisturize. Using an anti-aging essence that is too heavy may cause acne. Don’t insist on “having 20-year-old skin at the age of 35”. I am 32 years old and have fine lines around my eyes when I smile. I usually apply sunscreen and 0.2% alcohol A every day and do photorejuvenation once a year. I spend less than 5,000 yuan on anti-aging every year. My face is tighter than that of many 27- and 8-year-old girls around me. On the contrary, I think those smile lines are quite vivid, which is better than stiffness like a dummy.

After all, there is really no standard answer to the matter of anti-aging. If you are willing to spend time researching the ingredients, just try it slowly. If you are willing to spend money on medical beauty, just find a regular institution. Even if you just like to go to bed early and get up early to exercise and maintain health, it is absolutely fine. The stupidest thing is to follow the marketing numbers and buy what others buy. You spend money but have no effect and worry about your appearance. There is no need at all, right?